[Seiko SUS] A Seiko's take on a 'Military' Watch for Japanese Young Adult
What does SUS stand for?
Around the early 90s, Seiko brand is feeling a bit disconnected with the young generations. The brand understood the problem and decided to make a change, from that problem came the SUS project (the two S stands for “Simple” and “Strong,” with the “U” uniting the two), This is an attempt by Seiko to create a line of analog watches that would appeal to young adults who were weaned on digital watches.
Design principal of Seiko SUS watches
Special hands The hands are designed exclusively for telling time.
The SUS was designed with large, clearly visible hands in mind.
Crown The winding crown of the watch is also large, making it easy to grip when hand-winding or adjusting the watch.
Special case Stainless steel with a scratch finished to give it a tough and rustic feel. As it is pre-scratched, you can wear the watch carefree.
It was made with one wash jeans in mind.
Special Band Made from water and sweat resistant durable calfskin, giving it a nice texture.
Red Mark "S" The red mark S give the watch a highlight on its identity.
Skelton(see-through back) The see-through case-back enables you to enjoy the beating of the movement.
Seiko's reissue of the SUS watch collection
In recent years, Seiko is re-issuing their SUS watch series in various dial colours to satisfy the demand from the market.
REFS. SCXP155, SCXP157, SCXP158, SCXP159, SCXP161, SCXP163, AND SCXP165.
I will talk about this next week.